Job Description Overview :
We are looking for a self-motivated and proficient content writer to join our marketing team. If you aspire to build a career in content marketing, then this can be the perfect opportunity for you. Your work will primarily involve curating, generating, proofreading, and publishing content on various channels in keeping with the latest marketing trends.
The ideal candidate should have excellent communication and organizational skills. They should be able to work with multiple stakeholders and stick to agreed timelines. Candidates with in-depth knowledge of social media copywriting, blog marketing, SEO best practices would be preferred. They would be required to evaluate performance analytics and update content accordingly. They would also be responsible for keeping the company website updated. Most importantly they should be able to write engaging content to drive traffic.
Responsibilities :
Research and analyze top SEO content topics
QC content to ensure it is free of grammatical or factual errors and follows all brand editorial guidelines for consistency.
Research and write long-form content on various relevant topics
Publish content on various platforms and analyze traffic performance
Research and evaluate competitor marketing with a focus on content
Plan and execute various SEO tasks
Assist finance team in the payment process for content stakeholders
Prepare reports on project performance
Come up with process improvement initiatives and implement them
Requirements :
Bachelor’s degree in English Literature, Communication, Marketing, Journalism or related field
Familiarity with web publication techniques
Familiarity with marketing tools, MS Office or Google Suite
Good understanding of the latest marketing trends and techniques, especially SEO
Willingness to multitask and take new initiatives
Excellent verbal and written communication skills
Creativity and a keen eye for details